Mojo2
Gold Member
- Oct 28, 2013
- 6,210
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They aren't Republicans. They've just stolen the party. The R's could actually win some elections if they took their party back, because there are a lot more of them than there are TPM.
I'm going to tell you something which I hope you'll reflect upon over the next few days and weeks until it begins to make sense to you. I know you may dismiss it out of hand right now. You can't control the urges which compel you to react in a knee jerk fashion to new ideas. Especially when they're from Conservatives and especially those which challenge your pre-existing beliefs.
The Mainstream Media is primarily left leaning. This you already know.
But what you may not know is that the media practices a form of programming to enable them to grow and build their audience, called market segmentation.
By offering news and features of special interest to the potential viewers in certain demographic segments of the total market the Network or channel can attract more viewers, let's say, who are between the ages of 18 and 34. These folks are desirable to advertisers because they have more disposable income than older segments and are more likely to spend money on iPhones or Scion automobiles, for example, than older people might.
And if the network can show advertisers they can deliver larger numbers of these kinds of viewers to an advertiser than a competing network it stands to reason they will be able to grab more ad dollars from sponsors than their competitor's network.
All of this is generalized and simplified for the sake of brevity and clarity.
Make sense so far?
Okay.
What if all the networks were trying to attract the same demographic segment of the audience?
Then the networks would have to devise a way to convince all those 18 - 34 year olds to watch THEIR network instead of the OTHER network if they hoped to get the lion's share of the total advertising dollars available.
So how does a news network like CNN for example, try to compete with a network like Fox News for limited numbers of potential viewers?
Ill get to that in the next post.
I don't want to scare off readers with another long assed post like the one from yesterday.
So, I'll close this one for now.