They've tried to stay above it before, Kerry as an example. They do need to get the message out but they also have to fight the negative ads that the wingnuts inevitably go with.I find it really doubtful that Warren will run.
The Democrats really need to get away from the idea/belief of Republicans fumbling the election with conservatives not supporting some candidate or the GOP putting up someone way too far right to win. The Democrats have REALLY popular policy ideas that voters downright love sometimes, in others they certainly have majority support. I really think they just need to focus on winning on their own accord and stop pointing negative fingers at the GOP all the time.