Good point, LOL. And a good conversation with you today! Another purpose being served is that we've caused ding to go to ground!Cognitive dissonance occurs when they are trying to maintain contradictory ideas in their head at the same time. For instance when they hear from some conman that Jesus claimed to be God, and then profess to believe, and then hear that someone was walking the earth who claimed to be God in the flesh they would never believe knowing that person is at best mentally ill if not evil.
Getting someone to accept absurd contradictory beliefs has predicable mind numbing effects....