Mac1958
Diamond Member
- Thread starter
- #141
It really is counter-intuitive. Whenever I see Person A attack Person B, Person A immediately becomes suspect to me.I agree that there are many independents, undecideds, moderates, etc., but do you feel the attacks are the way to change their mind?1. There is still plenty of non committed / indecided people in this country - enough to sway any issue or even a political party one way or the other. So, while it's true most will never change each other's minds in the trenches, there are plenty of minds that haven't committed elsewhere.
2. Arguing with those who are committed and refuse to bend on an issue creates a means for refining arguments , making them easier to communicate, etc.
It's all good.
Thinking about it, I would have to admit that negative advertising has always worked in campaigns, at least that's the claim.
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I must be a rarity, negative advertising has always pushed me to the other side. Now if both sides do equal negative advertising I have to use research to see who may come closest to the truth. Since the field I'm in I know pretty much the truth when a negative comes out against it I go to the other side.
But if they didn't work, if they didn't "focus group", we wouldn't see them.
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